An expanded price/brand effect model ‐ A demonstration of heterogeneity in global consumption
Year of publication: |
2001
|
---|---|
Authors: | Maxwell, Sarah |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 18.2001, 3, p. 325-343
|
Publisher: |
MCB UP Ltd |
Subject: | USA | India | Consumer behaviour | Brands |
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