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In: Strategic Direction 28 (2012) 11, pp. 20-22

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010776

Jumping hurdles in emerging markets

In: Strategic Direction 28 (2012) 7, pp. 9-11

India's middle classes to be revolutionized, the world's businesses were being given an enviable example of product … innovation. Unfortunately, the car has not sold as well as expected and some experts blame this on the company's failure to be …

Persistent link: https://www.econbiz.de/10015010733

Doing good not just for brownie points

In: Strategic Direction 28 (2012) 7, pp. 27-29

Persistent link: https://www.econbiz.de/10015010738

China shows its responsible face

In: Strategic Direction 29 (2012) 1, pp. 16-19

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010784

Exploring the role of CSR as national responsibility

Al Yammahi, Kamal; Guruswamy, Mohan - In: Journal of Global Responsibility 8 (2017) 1, pp. 34-46

Purpose This paper aims to consolidate the constructs of national responsibility (NR) and corporate social responsibility (CSR) in the context of corporate responsibilities. The paper traces the historical evolution of the concepts of NR and CSR with a discussion on bridging CSR with NR. The aim...

Persistent link: https://www.econbiz.de/10014871611

Six steps to successful global corporate social responsibility

In: Strategic Direction 23 (2007) 2, pp. 15-17

Purpose – The purpose of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Persistent link: https://www.econbiz.de/10015010107

Doing good, but doing it well?

In: Strategic Direction 24 (2008) 8, pp. 21-24

Persistent link: https://www.econbiz.de/10015010298

Supersize this: McDonald's and the sustainability story

In: Strategic Direction 26 (2010) 9, pp. 29-32

our brands perceived as sustainable? Are our leaders capable of managing sustainability? There is a diversity of opinion … first major environmental disaster of the decade, the view of how far the business world has come in managing sustainability …

Persistent link: https://www.econbiz.de/10015010539

Reputation reward for ethical firms

In: Strategic Direction 27 (2011) 8, pp. 15-17

, charity, and philanthropy from a CSR program?” and “Which of these can support company sustainability?” Practical implications …

Persistent link: https://www.econbiz.de/10015010636

Building legitimacy within a Scandinavian MNC

In: Strategic Direction 27 (2011) 8, pp. 22-24

, India and China (the BRIC countries), have become increasingly important sourcing destinations for multinational …

Persistent link: https://www.econbiz.de/10015010638

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