The destination as the area of movement of guests during their stay often leads to a cooperation among different tourism organizations and destinations: on the one hand, the co‐operation is necessary to be able to offer the products demanded by different guests, on the other hand, it is...

Destinations are strategic marketing units which consist of territorially delimited, consolidated areas of co‐operation. Options to improve a destination's competitive edge depend on the determinants of competitiveness. A destination's competitive position can be explained by factor conditions...

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...

Den Veränderungen auf Tourismusmärkten unter besonderer Berücksichtigung der Markteinbrüche der traditionellen Märkte der Alpenländer seit Beginn der 90er‐Jahre begegnen viele Unternehmungen mit massiven organisatorischen, aber auch marktpolitischen Umstellungen. Die...

The stronger competition and the necessity of innovating the offer ask for a strategic management of the human resources of a tourism organisation. This kind of management has to take care of the overall development and the constraints in the field of tourism and the situation of the vocational...