Ramos, Paulo; Thompson, Keith E. - In: International Journal of Wine Marketing 8 (1996) 2, pp. 5-15
Wine is important to the Portuguese economy, and the United Kingdom is one of Portugal's oldest and most important wine …, Bulgaria, South Africa, the USA and Hungary. This paper reports a study of the Portuguese wine industry in the context of the … with executives closely involved in the wine trade, in Portugal and the UK. It was found that Portugal's traditional source …