Cameron, R.C.; Sutherland, A.M. - In: European Journal of Marketing 9 (1975) 1, pp. 52-58
Provides an appreciation of the style of the overseas Chinese businessman, with regard to entry into the varied south‐east Asian markets. Looks, particularly, at the role of the ethnic Chinese in the Asian marketing mix, tracing the starting point of 960–1279 in the South China Sea, known as...