Corporate social responsibility and consumers' response: the missing linkage
Year of publication: |
2009
|
---|---|
Authors: | Gao, Yongqiang |
Published in: |
Baltic Journal of Management. - Emerald Group Publishing Limited, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 4.2009, 3, p. 269-287
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Consumer research | Corporate social responsibility | Business policy |
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