Pechlaner, Harald; Raich, Frieda; Zehrer, Anita; … - In: Tourism Review 59 (2004) 4, pp. 7-13
Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...