Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose This article reveals a managerial issue that multinational corporations (MNCs) in China are at a strategic crossroad where their employees are competing with the same sources of guanxi networks for different business deals simultaneously. Design/methodology/approach Triggered by a real...

Asserts that tobacco companies are using unscrupulous marketing methods to sell cigarettes in Eastern Europe. As the Western market has stagnated, this area of the world is considered the new frontier. Whilst tobacco companies claim not to be encouraging new smokers to take up the habit, there...

Purpose – To show how marketing is accused of having all sorts of powers to control consumers and segmentation itself is often accused of abusing consumers, and yet there are many times when marketing people who should know better unethically abuse consumer targets’ naïve willingness to...

Purpose – The purpose of this paper is to point out the distinction between needs which marketing aims to satisfy, and the consumers' true needs for their own health and safety. While marketing professionals might cite consumer satisfaction as serving consumers, they are mistaking marketing...

Addresses the question of advertising to children whilst they are in school. Debates the ethical issues surrounding this new marketing strategy. Claims there is an information asymmetry in the market, as corporations are well informed of the schools’ need for revenue, yet school administrators...

“Public relations” should be the uncomplicated concept of getting to know the people you deal with, serving them professionally and developing understanding and trust with each other. Our profession has lost a lot of its reputation over the last few years. This is partly because of the...