Wai Chow Lee, Jason; Mohamad, Osman; Ramayah, T. - In: Journal of Research in Interactive Marketing 4 (2010) 4, pp. 316-345
understanding inter‐firm relationships, specifically with respect to outsourcing relationships in a Southeast Asian context. Design …/methodology/approach – The viewpoint is based on literature review on outsourcing trends, characteristics and underlying theories including the …. Findings – Management and outsourcing of contracts in a Southeast Asian context are usually done on a personal level with some …