sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and … literature review regarding multi-channel strategy to build a conceptual framework. This framework is discussed using three … different channels difficult and threatens marketing and logistical sharing. Practical implications The integration process is …

Twitter strategy. His most recent book, Return on Influence , looks at the rise of influence marketing, and how companies are … shining example of what can be achieved through the social web. While he is a marketing consultant of some renown with over 30 …/value – The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this …

’s article: content strategy; visual fluency and marketing creativity; and wider visions. This paper also examines how … the community of marketing scholars through expanding its horizon of translational frames. It specifically discusses one … such translational frame as presented within Holbrook’s (2015) discussion of jazz within a narrative of marketing …

clarity framework to their existing strategic processes. By doing so, they can re-assess strategy and optimize their actions … perspective and opinion on strategy using familiar examples to executives. The clarity strategy framework provides executives with …

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy …. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate … communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the …