Purpose – The purpose of this paper is to present a brief analytical summary of the current downturn in the UK housing sector. It then aims to ask whether the severity of the slowdown and its eventual consequences have been exacerbated by key aspects of housing and welfare policy....

Purpose – Bubbles – technology, stock market, housing, and more – have punctuated modern economic history with some regularity, and seem to be happening with greater frequency in recent periods. Part of the authors' larger work on a meta‐theory of bubbles, this paper aims to compare and...

Purpose – Understanding the context surrounding a brand's role is paramount to knowing what drives consumers to want what they want. The purpose of this paper is to highlight eight mega‐trends that are currently influencing the consumers' world and, in turn, how marketers deliver brand...