Profiting from mega‐trends
Year of publication: |
2007
|
---|---|
Authors: | Florin, Dave ; Callen, Barry ; Mullen, Sean ; Kropp, Jeane |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 16.2007, 4, p. 220-225
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Economic trends | Brands | Brand management | Consumerism | Target markets |
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