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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10014753609
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10014754068
credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and …
Persistent link: https://www.econbiz.de/10014850704
Communication ethics, this paper argues, is a discipline ready for application to communication management and is …, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … information technology. Positioned independently from the professional bodies of communication, an interdisciplinary ethics offers …
Persistent link: https://www.econbiz.de/10014850744
business ethics. A big city corporation plans to sell off a small town firm with no consideration of how this will affect the …
Persistent link: https://www.econbiz.de/10015010474
for ethical values, a discussion of how business ethics can be part of an organisation's strategy, the evidence that non …‐executive directors and others may find of ethical behaviour in business decisions, a discussion of ethics in an international context and …
Persistent link: https://www.econbiz.de/10014755377
Summarises a report from the Pontifical Council for Social Communications on the state of ethics in advertising …
Persistent link: https://www.econbiz.de/10014849238
Purpose – The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Design/methodology/approach – Provides a review of research literature aiming to raise awareness of researcher...
Persistent link: https://www.econbiz.de/10014722417
, can be useful in an integrated marketing communication (IMC) approach. Design/methodology/approach – Starting from a brief …
Persistent link: https://www.econbiz.de/10014946171
Purpose – The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of...
Persistent link: https://www.econbiz.de/10014873302