Purpose – The purpose of this paper is to contribute to the ten years of the journal through a personal reflection. Design/methodology/approach – A review of the articles published in the last ten years. Findings – I argue that what has distinguished QROM in these ten years are two...

This study proposes a new construct and a measure for understanding the embeddedness of public relations capability at the organisation level. The public relations orientation measure assesses the degree to which organisations (1) pursue both behavioural and symbolic relationships with publics,...

Purpose – The early stages of projects are often characterised by ambiguity arising from differences in stakeholder views regarding project rationale and objectives. The purpose of this paper is to present a viewpoint on how to build a shared understanding of project goals and thus reach a...

Purpose – Dozens of peer‐reviewed, English language journals are currently published in our field. How ought we to evaluate them? This paper seeks to answer this question. Design/methodology approach – The paper utilizes both relevant literature and data on entrepreneurship journals. The...

Top management at bankrupt US airline United overestimated employees’ commitment to the company following an employee share‐ownership plan and underestimated unions’ power as representatives of the employees. The airline had lacked a truly entrepreneurial approach for many decades, partly...