/methodology/approach – This paper will first address how brands have enclosed quality signs and even more, how consumers respond to it. Then, it … will examine to what extent Greek Agricultural Cooperatives have developed brands for their products and whether they have … Cooperatives have been slow to develop brands while consumers have been displaying a positive attitude towards these products …

, coherent brands if they are to operate successfully and grow as fast as they tell shareholders they will. Design …

brands are rising in the emerging economies; to indicate how those incumbents' branding approaches will need to adapt as a … fast‐rising brands, and third‐party research on the multipolar world to show that the twenty‐first century's “powerhouse …” brands are as likely to come from emerging markets such as China, Turkey, Qatar, South Africa, and Brazil as from the USA …

Purpose – In communicating their brands, businesses need to tell a compelling story that connects with its audiences on …