This report has been written in the framework of the EU-funded research project “Support for Farmers’ Cooperatives”. This project was commissioned by the European Commission DG Agriculture and Rural Development, and carried out in 2011 and 2012 by a large consortium of researchers from...

The imbalances in bargaining power between the contracting parties in the food supply chain have drawn much attention, also from policy makers. The European Commission is committed to facilitate the restructuring of the sector by encouraging the creation of voluntary agricultural producer...

Der aktuelle Rechtsstreit zwischen Ritter Sport und der Stiftung Warentest beschädigt beide Parteien. Verliert das Testsiegel an Glaubwürdigkeit, wird es für Produzenten qualitativ hochwertiger Waren schwieriger, ihren Reservationspreis durchzusetzen. Das kann langfristig zu einer...

Food purchase decisions are characterized by habitual purchase behavior and low consumer involvement. The main aim of food marketing is to influence food consumers, for example, through advertising. In order to illustrate the interaction between consumers and marketers, Friestad and Wright...