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Marketing 2000 : Prognosemetho...
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80
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78
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76
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76
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73
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70
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69
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68
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68
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67
Reinecke, Sven
67
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67
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66
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65
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65
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64
Unger, Fritz
63
Dichtl, Erwin
62
Wilson, William W.
62
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61
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57
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56
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1
Kritische Analyse zentraler Begriffe der marktorientierten Unternehmensführung als Grundlage einer Würdigung des Leistungsanspruches der "konventionellen" Marktforschungsmethoden u...
Pfeiffer, Werner
-
1990
Persistent link: https://www.econbiz.de/10000858343
Saved in:
2
Marktforschung
Böhler, Heymo
-
1992
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
Saved in:
3
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
5
Innovationsmarketing
Trommsdorff, Volker
;
Steinhoff, Fee
-
2007
Persistent link: https://www.econbiz.de/10000550770
Saved in:
6
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
7
Enzyklopädie des
Marketing
Koschnick, Wolfgang J.
-
1997
Persistent link: https://www.econbiz.de/10000617812
Saved in:
8
Fallstudien zu
Marketing
und
Marktforschung
Nötzel, Rötger
-
1997
-
6., erw. Aufl.
Persistent link: https://www.econbiz.de/10000621133
Saved in:
9
Marketing
und
Marktforschung
: Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
10
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
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