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Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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The effect of sports franchises on property values : the role of owners versus renters
Kiel, Katherine A.; Matheson, Victor A.; Sullivan, … - 2010
Persistent link: https://www.econbiz.de/10010436924
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Success at the summer Olympics : how much do economic factors explain?
Trivedi, Pravin K.; Zimmer, David M. - In: Econometrics : open access journal 2 (2014) 4, pp. 169-202
role of sports culture, and also provides an inadequate explanation of the variability between the outcomes of countries …
Persistent link: https://www.econbiz.de/10010479055
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Legacy of the Beijing Olympic Games : a non-host city perspective
Liu, Dongfeng; Broom, David; Wilson, Robert - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 485-502
Persistent link: https://www.econbiz.de/10010482291
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Modelling the economic impact of sports events : the case of the Beijing Olympics
Li, ShiNa; Blake, Adam; Thomas, Rhodri - In: Economic modelling 30 (2013), pp. 235-244
Persistent link: https://www.econbiz.de/10009703676
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Serious sport tourism and event travel careers
Getz, Donald; McConnell, Aaron - In: Journal of sport management : the official journal of … 25 (2011) 4, pp. 326-338
Persistent link: https://www.econbiz.de/10009297067
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Event image and traveling parents' intentions to attend youth sport events : a test of the reasoned action model
Kaplanidou, Kyriaki Kiki; Gibson, Heather J. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10009514816
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Sustainable community development through sport and events : a conceptual framework for Sport-for-Development projects
Schulenkorf, Nico - In: Sport management review 15 (2012) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009517342
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Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998
Nufer, Gerd - 2011
1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...
Persistent link: https://www.econbiz.de/10009521322