Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Rui Biscaia; Abel Correia; Stephen Ross; António Rosado
| Year of publication: |
2014
|
|---|---|
| Authors: | Biscaia, Rui ; Correia, Abel ; Ross, Stephen ; Rosado, António |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 1, p. 7-23
|
| Subject: | football | fans | season ticket | sponsorship | top of mind | recall | recognition | Fußball | Football | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportveranstaltung | Sport event | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489144