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Public health, advertising and reality
Ambler, Tim - In: World economics : a journal of current economic … 10 (2009) 4, pp. 161-180
Persistent link: https://www.econbiz.de/10003933121
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The effect of government policy on Tobacco advertising strategies
Elliott, Caroline; Wei, Yingqi; Lenton, Pamela - In: Bulletin of economic research 62 (2010) 3, pp. 243-258
Persistent link: https://www.econbiz.de/10003993599
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CSR advertisements: a legitimacy tool?
Farache, Francisca; Perks, Keith J. - In: Corporate communications : an international journal 15 (2010) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10008648834
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Deflator choice effects in the valuation of advertising expenditures
Ali Shah, Syed Zulfiqar; Akbar, Saeed - In: Journal for global business advancement : JGBA 3 (2010) 4, pp. 348-357
Persistent link: https://www.econbiz.de/10008746100
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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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Survey of advertising costs since 1950
1960 - 3. ed. rev.
Persistent link: https://www.econbiz.de/10003690685
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What's new about the new advertisers?
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 283-293). 2007
Persistent link: https://www.econbiz.de/10003578363
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"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets
Janik, Christina; Böttger, Claudia - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 139-156). 2007
Persistent link: https://www.econbiz.de/10003595919
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Long term advertising expenditure forecast : forecasts from ...
Advertising Association - Henley-on-Thames : WARC - 1995 - 2000; 2002/14(2002) -
Persistent link: https://www.econbiz.de/10003688619