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Supreme Court reaffirms “fraud-on-the-market” presumption in securities fraud class actions

Rendon, Veronica; Freedman, John; Reinhardt, Adam - In: Journal of Investment Compliance 15 (2014) 4, pp. 37-40

Purpose – To explain the Supreme Court’s recent decision in Halliburton Co. v. Erica P. John Fund, Inc. and its implications for private class action litigation under the federal securities laws. Design/methodology/approach – Explains the background on the Halliburton decision, including...

Persistent link: https://www.econbiz.de/10014893897

FATCA: implications for non-US funds: a general guide for determining the applicability of FATCA to non-USA funds

M. Garry, Kristen; Gelencsér, Etienne; M. O’Pray, Eileen - In: Journal of Investment Compliance 15 (2014) 4, pp. 44-52

Purpose – To summarize the principal aspects of USA tax legislation commonly known as the “Foreign Account Tax … Compliance Act” (“FATCA”) that may be relevant to non-USA investment funds. Design/methodology/approach – Reviews the potential … application of FATCA to non-USA investment funds in a question-and-answer format and summarizes the key FATCA compliance …

Persistent link: https://www.econbiz.de/10014893898

Director of SEC’s Division of Investment Management discusses alternative mutual funds

F. Kerr, Richard - In: Journal of Investment Compliance 15 (2014) 4, pp. 15-18

Purpose – To alert participants in the mutual fund industry to regulatory developments in the alternative mutual fund space as articulated by the SEC’s Director of the Division of Investment Management. Design/methodology/approach – Reviews the Director’s discussion of the SEC’s...

Persistent link: https://www.econbiz.de/10014893900

FINRA fines broker-dealer for failing to apply Class A sales charge waivers for certain eligible customers on its mutual fund platform

F. Kerr, Richard - In: Journal of Investment Compliance 15 (2014) 4, pp. 53-56

Purpose – To review FINRA enforcement action taken against a broker-dealer over failure to waive mutual fund sales charges for certain eligible customers and failure to establish, maintain, and enforce a supervisory system and written procedures reasonably designed to ensure eligible accounts...

Persistent link: https://www.econbiz.de/10014893901

Testing cross‐cultural invariance of the brand equity creation process

Yoo, Boonghee; Donthu, Naveen - In: Journal of Product & Brand Management 11 (2002) 6, pp. 380-398

The purpose of this study is to explore the cross‐cultural generalizability of Yoo et al. ’s brand equity creation process model. A two‐step approach is introduced and used to test the factorial invariance of the model cross‐culturally. The results reveal which marketing efforts and...

Persistent link: https://www.econbiz.de/10014895745

Marketing Strategies for Mature Brands

Evans, Joel R.; Lombardo, Gregg - In: Journal of Product & Brand Management 2 (1993) 1, pp. 5-19

Many companies are placing greater emphasis today on the marketing of their mature brands. Notes several reasons for that trend persisting well into the future. Little has been written about how companies can more methodically plan and enact marketing strategies for these brands. Addresses the...

Persistent link: https://www.econbiz.de/10014896391

Commentary: Unlocking the Brand Asset Vault

Selame, Elinor - In: Journal of Product & Brand Management 2 (1993) 1, pp. 20-28

Discusses, with many illustrative examples, the concept of brand worth, the definition of a brand and strategic branding options. Presents three case studies.

Persistent link: https://www.econbiz.de/10014896392

Price Signaling: Does it Ever Work?

Alpert, Frank; Wilson, Beth; Elliott, Michael T. - In: Journal of Product & Brand Management 2 (1993) 1, pp. 29-41

Examines the phenomenon of “price signalling”, whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably superior. A study of two similar facial moisturizers showed that higher price alone did not...

Persistent link: https://www.econbiz.de/10014896393

The 20 Toughest Questions for New Product Proposals

Constantineau, Larry A. - In: Journal of Product & Brand Management 2 (1993) 1, pp. 51-54

Proposes the 20 key areas of questioning to which each new product proposition should be subjected by the product champion and/or the management reviewers. The questions are grouped into six categories for simplicity. Use of this approach to reviewing new product propositions should result in...

Persistent link: https://www.econbiz.de/10014896395

Breadth of Coverage for Intellectual Property Law

Alpert, Frank - In: Journal of Product & Brand Management 2 (1993) 2, pp. 5-17

Innovation policy has received little attention in the business press. The business press generally focusses on how to play the game of ew products best, rather than considering how the rules of the game might be changed. Might it be possible to stimulate more innovation by reforming...

Persistent link: https://www.econbiz.de/10014896397