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Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita; Osakwe, Christian Nedu; … - In: Journal of business economics and management 17 (2016) 6, pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
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Customer centricity : an empirical analysis in the micro-sized firm
Osakwe, Christian Nedu - In: Journal of strategic marketing 28 (2020) 5, pp. 455-468
Persistent link: https://www.econbiz.de/10012313912
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A multi-country study of bank reputation among customers in Africa : key antecedents and consequences
Osakwe, Christian Nedu; Ruiz, Belén; Amegbe, Hayford; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012389993
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Cultural influences on future transportation technology usage : the role of personal innovativeness, technology anxiety and desire
Kwarteng, Michael Adu; Ntsiful, Alex; Osakwe, Christian Nedu - In: International journal of consumer studies 47 (2023) 2, pp. 629-651
Persistent link: https://www.econbiz.de/10014250604
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Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach
Osakwe, Christian Nedu - In: European business review 34 (2022) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10013412234
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228