Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach
Year of publication: |
2022
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Authors: | Osakwe, Christian Nedu |
Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 4, p. 521-540
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Subject: | Customer share of wallet | FsQCA | Less-organised retail segment | Retail service quality model | Spaza shop | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
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