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Systems analysis for marketing...
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Subject
All
Marketing
18,919
Einzelhandel
17,839
Retail trade
14,791
Marktforschung
12,321
Konsumentenverhalten
6,837
Consumer behaviour
6,811
Market research
6,574
Theorie
5,342
Theory
5,288
Deutschland
5,129
Marketingmanagement
4,109
Marketing management
3,926
Germany
3,710
USA
2,690
Beziehungsmarketing
2,439
United States
2,439
Relationship marketing
2,429
Betriebswirtschaftliche Verfahrensforschung
2,347
Vereinigte Staaten
1,787
Electronic Commerce
1,652
Online-Handel
1,620
Online retailing
1,614
E-commerce
1,439
Markenführung
1,394
Brand management
1,391
Strategisches Management
1,376
Lieferkette
1,221
Supply chain
1,221
Großbritannien
1,132
Vertriebsweg
1,083
Distribution channel
1,080
Preismanagement
1,043
Pricing strategy
1,043
Marketingtheorie
1,021
Werbung
1,018
Indien
1,013
Absatz
1,000
Marketing theory
977
India
964
Innovation
953
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Undetermined
7,868
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4,586
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Book / Working Paper
27,138
Article
23,501
Journal
733
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1
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Article in journal
13,753
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13,753
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3,964
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3,964
Graue Literatur
3,384
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3,384
Hochschulschrift
2,843
Working Paper
1,860
Collection of articles of several authors
1,798
Sammelwerk
1,798
Arbeitspapier
1,761
Thesis
1,725
Lehrbuch
1,362
Aufsatzsammlung
1,135
Textbook
1,114
Konferenzschrift
945
Bibliografie enthalten
792
Bibliography included
792
Dissertation u.a. Prüfungsschriften
645
Case study
574
Fallstudie
574
Conference proceedings
430
Ratgeber
291
Guidebook
268
Handbook
233
Handbuch
233
Statistik
224
Amtsdruckschrift
197
Government document
197
Glossar enthalten
192
Glossary included
192
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163
Reprint
156
Wörterbuch
156
Conference paper
155
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155
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147
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109
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108
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98
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English
28,159
German
13,795
Undetermined
8,660
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316
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194
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141
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79
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60
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58
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53
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52
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40
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35
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26
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26
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19
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16
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14
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11
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9
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6
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Author
All
Kotler, Philip
228
Meffert, Heribert
226
Bruhn, Manfred
168
Pepels, Werner
142
Homburg, Christian
84
Bauer, Hans H.
74
Wiedmann, Klaus-Peter
72
Grewal, Dhruv
70
Malhotra, Naresh K.
69
Sheth, Jagdish N.
68
Dichtl, Erwin
66
Belz, Christian
65
Kapferer, Clodwig
64
Zentes, Joachim
63
Kuß, Alfred
61
Swoboda, Bernhard
61
Diller, Hermann
58
Tietz, Bruno
56
Ahlert, Dieter
54
Herrmann, Andreas
54
Huber, Frank
53
Rudolph, Thomas
53
Fritz, Wolfgang
50
Kirchgeorg, Manfred
50
Tomczak, Torsten
48
Weis, Hans Christian
48
Schramm-Klein, Hanna
47
Zerres, Michael P.
47
Armstrong, Gary
46
Hair, Joseph F.
46
Reinecke, Sven
46
Städtler, Arno
46
Backhaus, Klaus
45
Müller-Hagedorn, Lothar
45
Unger, Fritz
45
Baker, Michael John
44
Berekoven, Ludwig
44
Kumar, V.
44
Pantano, Eleonora
44
Green, Paul E.
42
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Institution
All
Springer Fachmedien Wiesbaden
172
American Marketing Association
125
National Bureau of Economic Research
84
European Society for Opinion and Marketing Research
73
Institut für Demoskopie Allensbach
67
European Productivity Agency
66
Gesellschaft für Konsum-, Markt- und Absatzforschung
28
Edward Elgar Publishing
26
Books on Demand GmbH <Norderstedt>
25
OECD
25
Fördergesellschaft Marketing an der Universität Augsburg
24
Institut für Handelsforschung <Köln>
24
American Management Association
21
European Centre for the Development of Vocational Training
20
Verlag Dr. Kovač
20
Esomar
18
De Gruyter Oldenbourg
17
IGI Global
17
Springer-Verlag GmbH
17
Haufe-Lexware GmbH & Co. KG
16
W. Kohlhammer GmbH
16
Deutschland / Statistisches Bundesamt
15
Springer International Publishing
15
Duncker & Humblot
14
Europäische Kommission / Statistisches Amt
14
USA / Bureau of the Census
14
Uni-Taschenbücher GmbH
14
Fachhochschule Reutlingen / European School of Business
13
Market Research Society
13
National Industrial Conference Board
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer Gabler <Firma>
12
Verlag Franz Vahlen
12
Absatzwirtschaftliche Gesellschaft
11
Forschungsstelle für den Handel Berlin
11
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
11
International Energy Agency
11
epubli GmbH
11
Academy of Marketing Science
10
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Published in...
All
Journal of retailing and consumer services
688
SpringerLink / Bücher
534
Journal of marketing research : JMR
475
Journal of business research : JBR
431
Journal of retailing
390
Journal of marketing
344
Management science : journal of the Institute for Operations Research and the Management Sciences
257
European journal of operational research : EJOR
246
The international review of retail, distribution and consumer research
238
International journal of retail & distribution management
227
Europäische Hochschulschriften / 5
221
International journal of production economics
189
Jahrbuch der Absatz- und Verbrauchsforschung
174
Journal of the Academy of Marketing Science
166
Journal of advertising research
157
Overseas business reports : OBR
155
Springer eBook Collection
152
European journal of marketing : EJM
141
Industrial marketing management : the international journal for industrial and high-tech firms
139
Journal of marketing management : MM
128
Gabler Edition Wissenschaft
125
Springer eBook Collection / Business and Economics
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
115
Marketing : ZFP ; journal of research and management
110
International journal of market research : JMRS ; the journal of the Market Research Society
109
Journal of business economics : JBE
100
International journal of retail and distribution management
98
Operations research
98
Lehrbuch
95
Business horizons
92
Journal of macromarketing : examining the interactions among markets, marketing, and society
91
Ifo-Schnelldienst
90
Qualitative market research : an international journal
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Harvard business review : HBR
86
Ifo Schnelldienst
84
Marketing intelligence & planning
84
Journal of marketing education : JME
82
NBER working paper series
82
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Source
All
ECONIS (ZBW)
45,452
USB Cologne (EcoSocSci)
5,542
EconStor
169
RePEc
104
USB Cologne (business full texts)
45
OLC EcoSci
34
ArchiDok
14
BASE
12
Other ZBW resources
1
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Showing
31
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40
of
51,373
Sort
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date (oldest first)
31
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000911312
Saved in:
32
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
33
Scannerdaten im Einzelhandelsmarketing
Heidel, Bernhard
-
1990
Persistent link: https://www.econbiz.de/10013340923
Saved in:
34
A managerial introduction to marketing
Staudt, Thomas A.
;
Taylor, Donald A.
;
Bowersox, Donald J.
-
1976
-
3. ed.
Persistent link: https://www.econbiz.de/10013474862
Saved in:
35
Verbraucherpanel : Informationen als Grundlage für Marketingentscheidungen im
Einzelhandel
Weissman, Arnold
-
1983
Persistent link: https://www.econbiz.de/10013378474
Saved in:
36
Marketing intelligence in retail and distribution management
Stalidis, George
(
ed.
);
Sarmaniotis, Christos
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012691718
Saved in:
37
How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto
;
Colamatteo, Annarita
;
Mladenović, Dušan
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
Saved in:
38
How to run a sales meeting
Hegarty, Edward J.
-
1944
Persistent link: https://www.econbiz.de/10002767580
Saved in:
39
Computation experience with an M-salesman traveling salesman algorithm
Svestka, Joseph A.
;
Huckfeldt, Vaughn E.
- In:
Management science : journal of the Institute for …
19
(
1973
)
7
,
pp. 790-799
Persistent link: https://www.econbiz.de/10002885584
Saved in:
40
Computer solutions to minimum-cover problems
Roth, R.
- In:
Operations research
17
(
1969
)
3
,
pp. 455-465
Persistent link: https://www.econbiz.de/10002710068
Saved in:
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