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A consumer- versus firm-level analysis of advertising effectiveness : implications for model building
Winer, Russell S. - In: Decision sciences : DS 10 (1979) 4, pp. 547-561
Persistent link: https://www.econbiz.de/10003021486
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Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Winer, Russell S. - In: Management science : journal of the Institute for … 26 (1980) 5, pp. 471-482
Persistent link: https://www.econbiz.de/10003021497
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A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
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Information, advertising, and the structure of the market
Lynk, William J. - In: The journal of business : B 54 (1981) 2, pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
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Marktforschung und Werbeerfolgskontrolle
Möbius, Georg - In: Absatzpolitik und Distribution : Karl Christian Behrens …, (pp. 123-136). 1967
Persistent link: https://www.econbiz.de/10002499038
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Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 48 (1968) 2, pp. 102-108
Persistent link: https://www.econbiz.de/10002244326
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The effects of advertising on the interindustry distribution of demand
Grabowski, Henry G. - In: Explorations in economic research : occasional papers … 3 (1976) 1, pp. 21-75
Persistent link: https://www.econbiz.de/10002472537
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Cross-section, time-series issues in the analysis of advertising effectiveness
Moriarty, Mark Melheim - 1973
Persistent link: https://www.econbiz.de/10002517861
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Resistance to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob - 1972
Persistent link: https://www.econbiz.de/10002961778
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An analysis of competitive market behavior
Houston, Franklin S.; Weiss, Doyle L. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 151-155
Persistent link: https://www.econbiz.de/10002963303