Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Year of publication: |
1980
|
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Authors: | Winer, Russell S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 26.1980, 5, p. 471-482
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Subject: | Werbungsbetrieb | Marktforschung | Vereinigte Staaten |
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