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Bank marketing management
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196
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158
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107
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101
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98
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96
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94
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94
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94
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91
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91
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91
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91
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90
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88
Bauer, Hans H.
87
Kaiser, Harry M.
87
Fadzlan Sufian
86
Laeven, Luc
83
Belz, Christian
80
Matthews, Kent
79
Sheth, Jagdish N.
79
Allen, Franklin
78
Tomczak, Torsten
78
DeYoung, Robert
76
Calomiris, Charles W.
71
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69
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275
IMF working papers
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Marketing Intelligence & Planning
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Springer eBook Collection
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Journal of financial stability
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Applied economics
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Finance research letters
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219
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Gabler Edition Wissenschaft
213
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
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Journal of Food Distribution Research
208
Journal of international financial markets, institutions & money
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International journal of economics and financial issues : IJEFI
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European journal of marketing : EJM
194
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Bank-Betrieb : Zeitschrift für Bankpolitik u. Bankpraxis
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184
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11
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11
Strategische Marketingplanung in filialisierten Universalbanken : integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren
Thiesing, Ernst-Otto
-
1986
Persistent link: https://www.econbiz.de/10013427124
Saved in:
12
A study of the impact of relationship
marketing
on cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
Saved in:
13
Innovatives
Marketing
für Finanzdienstleister
Gerstner, Reinhard
(
ed.
);
Hunke, Guido
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002190521
Saved in:
14
Zielgruppenstrategien der Finanzdienstleister : Dokumentation der Tagung von Universität Ulm und der Gesellschaft für Finanz- und Aktuarwissenschaften am 20. - 21. Oktober 1994 auf...
Zwiesler, Hans-Joachim
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10014005825
Saved in:
15
Kommunikationsqualität in persönlichen Kundenbeziehungen : Konzeptualisierung und empirische Prüfung
Frommeyer, Astrid
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003007555
Saved in:
16
Die Kundenselbstbedienung im
Marketing
der Kreditinstitute : Veränderungserfordernisse u. Veränderungsmöglichkeiten durch d. Einsatz neuer Technologien
Epple, Manfred H.
-
1987
Persistent link: https://www.econbiz.de/10000732595
Saved in:
17
Marktsegmentierung als Marketingstrategie von Kreditinstituten unter besonderer Berücksichtigung jugendlicher Zielgruppen
Halsch, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000548209
Saved in:
18
Die Bedeutung und Anwendbarkeit des Lebenszykluskonzeptes für bankbetriebliche Marktleistungen : eine theoretische und empirische Analyse
Kram, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000629206
Saved in:
19
Das Kreditkartengeschäft deutscher Banken : strategische Möglichkeiten für das
Marketing
Wittenberg, Jörg H.
-
1995
-
1. Aufl
Persistent link: https://www.econbiz.de/10000563915
Saved in:
20
Konsequenzen bankbetrieblicher Personalpolarisation : Leistungspolitikvariation als Ausgangspunkt einer Mitarbeiterpolarisation mit besonderer Berücksichtigung der Träger objektbez...
Willner, Gerd Günter
-
1999
Persistent link: https://www.econbiz.de/10001482446
Saved in:
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