A study of the impact of relationship marketing on cross-buying
Vishal Vyas; Sonika Raitani
| Year of publication: |
2015
|
|---|---|
| Authors: | Vyas, Vishal ; Raitani, Sonika |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 2, p. 79-108
|
| Subject: | banking industry | cross-buying intentions | relationship marketing | structural equation modelling | Beziehungsmarketing | Relationship marketing | Bank | Strukturgleichungsmodell | Structural equation model | Marktstruktur | Market structure | Bankmarketing | Bank marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304647