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Applications of management sci...
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Consumer behaviour
16
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16
Internet marketing
13
USA
13
Marketing
12
Marktforschung
12
Online-Marketing
12
United States
12
Website
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Japan
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Großbritannien
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Agentenbasierte Modellierung
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25
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25
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13
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13
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11
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11
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Undetermined
130
English
89
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Urban, Glen L.
119
Montgomery, David B.
101
Hauser, John R.
44
Liberali, Guilherme
16
Braun, Michael
11
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
8
Silk, Alvin J.
8
Yip, George S.
8
Ramus, Catherine A.
7
Sultan, Fareena
7
Weinberg, Bruce D.
7
Roberts, John H.
6
Berndt, Ernst R.
5
Clark, Bruce H.
5
Day, George S.
4
Hausman, Warren H.
4
Kalyanaram, Gurumurthy
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Urbany, Joel E.
4
Wittink, Dick R.
4
Bart, Yakov
3
Hauser, John Richard
3
Hippel, Eric von
3
Morrison, Donald G.
3
Shankar, Venkatesh
3
Villalonga, Belen
3
Weinberg, Charles B.
3
Zaragoza, Carlos E.
3
Bordley, Robert F.
2
Brynjolfsson, Erik
2
Bui, Linda T.
2
Bui, Linda T. M.
2
Dholakia, Nikhilesh
2
Filipe Lages, Luis
2
Gelman, Andrew
2
Gittins, John
2
Hulland, John S.
2
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Graduate School of Business, Stanford University
13
Institute of Management Sciences
1
Operations Research Society of America
1
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Research Papers / Graduate School of Business, Stanford University
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Management Science
11
Journal of marketing
10
Journal of marketing research : JMR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper series / Stanford Graduate School of Business
10
MIT sloan management review
7
Marketing Science
7
Report / Marketing Science Institute
5
Applications of management sciences in marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Stanford University Graduate School of Business Research Paper
3
Academy of Management learning & education : AMLE
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European Journal of Marketing
2
European journal of marketing : EJM
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Long range planning : LRP ; international journal of strategic management
2
MSI reports : working paper series
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Operations research
2
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
2
Academy of Management journal : AMJ
1
Business-to-business marketing management : strategies, cases and solutions
1
Consumer behavior : theoretical sources
1
Corporate strategy and product innovation
1
Does marketing need reform? : fresh perspectives on the future
1
Entscheidungshilfen im Marketing
1
Evolving and emerging issues in marketing strategy
1
Graduate School of Business, Stanford University, Research Paper
1
Handbook of marketing strategy
1
Handbook of research in international marketing
1
Industrial management review : IMR
1
Industrial marketing : a German-American perspective ; with 29 tables
1
Insights into consumer behavior
1
Interfaces : the INFORMS journal on the practice of operations research
1
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ECONIS (ZBW)
115
RePEc
59
OLC EcoSci
36
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
USB Cologne (business full texts)
1
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11
Understanding the Japanese as customers, competitors, and collaborators
Montgomery, David B.
- In:
Japan and the world economy : international journal of …
3
(
1991
)
1
,
pp. 61-91
Persistent link: https://www.econbiz.de/10001108013
Saved in:
12
Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
Saved in:
13
Allocating ad budgets geographically
Urban, Glen L.
- In:
Journal of advertising research
15
(
1975
)
6
,
pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
Saved in:
14
Building models for decision makers
Urban, Glen L.
- In:
Interfaces : the INFORMS journal on the practice of …
4
(
1974
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10002943355
Saved in:
15
An emerging process of building models for management decision makers
Urban, Glen L.
-
1972
Persistent link: https://www.econbiz.de/10002943372
Saved in:
16
Ideas on a decision-information system for family planning
Urban, Glen L.
- In:
Industrial management review : IMR
10
(
1969
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10002943386
Saved in:
17
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Applications of management sciences in marketing
,
(pp. 247-264)
.
1970
Persistent link: https://www.econbiz.de/10002943392
Saved in:
18
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 40-47
Persistent link: https://www.econbiz.de/10002943395
Saved in:
19
A model for managing a family-planning system
Urban, Glen L.
- In:
Operations research
22
(
1974
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10002943405
Saved in:
20
A new product analysis and decision model
Urban, Glen L.
- In:
Applications of management sciences in marketing
,
(pp. 410-441)
.
1970
Persistent link: https://www.econbiz.de/10002943408
Saved in:
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