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The economy in transition
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Vereinigte Staaten
15
Marktforschung
6
Beziehungsmarketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Computer-assisted marketing
3
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3
IT-gestütztes Marketing
3
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3
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36
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Blattberg, Robert C.
48
Geneen, Harold S.
12
Backman, Jules
5
Neslin, Scott A.
5
Sen, Subrata K.
5
Thomas, Jacquelyn S.
5
Briesch, Richard A.
4
Fox, Edward J.
3
Getz, Gary
3
Gonedes, Nicholas J.
3
Hansen, Karsten T.
3
Kim, Byung-Do
3
Singh, Vishal P.
3
AlHashim, Dhia D.
2
Briesch, Richard
2
Broderick, Cynthia J.
2
Deighton, John
2
Dillon, William R.
2
Hoch, Stephen J.
2
Jeuland, Abel P.
2
Robertson, James W.
2
Rossi, Peter E.
2
Wisniewski, Kenneth J.
2
Allenby, Greg
1
Allenby, Greg M.
1
Bloch, Ernest
1
Brown, J. Carter
1
Brozen, Yale
1
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1
Clarke, Rosemary
1
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1
Coughlan, Anne T.
1
Czepiel, John
1
DiMaggio, Paul J.
1
Feldstein, Martin
1
Geneen, Harold
1
Guisinger, Stephen
1
Heslop, Alan
1
Kim, Byong-Do
1
Kim, Py·ong-do
1
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Journal of marketing research : JMR
7
Marketing Science
5
The Key issues lecture series
4
Management Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of business : B
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The ITT Key Issues Lecture Series, International Telephone and Telegraph Corporation
2
The Oxford handbook of pricing management
2
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2
California management review
1
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1
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1
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1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Kellogg on marketing
1
Key issues lecture series
1
Legends in marketing
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
National Bureau of Economic Research Conference Report
1
Operations research, Management science : OR MS ; the international literature digest
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Economics of Art Museums
1
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1
The Key Issues Lecture Series / International Telephone and Telegraph Corporation
1
The Major Issues Lecture Series, Is made possible through a grant from International Telephone and Telegraph Corporation
1
The review of economics and statistics
1
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ECONIS (ZBW)
39
OLC EcoSci
9
RePEc
9
USB Cologne (EcoSocSci)
5
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1
The design of advertising experiments using statistical decision theory
Blattberg, Robert C.
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
Saved in:
2
Evaluation of the power of the Durbin-Watson statistic for non-first order serial correlation alternatives
Blattberg, Robert C.
- In:
The review of economics and statistics
55
(
1973
)
4
,
pp. 508-515
Persistent link: https://www.econbiz.de/10001920523
Saved in:
3
Labor, technology, and productivity in the seventies
Backman, Jules
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327006
Saved in:
4
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
5
Social responsibility and accountability
Backman, Jules
(
contributor
);
Geneen, Harold S.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000331075
Saved in:
6
Business and the American economy, 1776-2001
Backman, Jules
(
contributor
);
Geneen, Harold S.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000338639
Saved in:
7
Leadership in a dynamic society
Kuzmits, Frank E.
(
contributor
); …
-
1979
-
1st ed
Persistent link: https://www.econbiz.de/10000324160
Saved in:
8
Changing marketing strategies in a new economy
Backman, Jules
(
contributor
);
Czepiel, John
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000675074
Saved in:
9
Private enterprise and the new global economic challenge
Guisinger, Stephen
(
contributor
); …
-
1979
Persistent link: https://www.econbiz.de/10002262762
Saved in:
10
Contemporary issues in accounting
AlHashim, Dhia D.
(
contributor
); …
-
1979
Persistent link: https://www.econbiz.de/10003097561
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