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The Combines Investigation Act : Canada's major marketing statute
Mallen, Bruce E. - In: MSU business topics 18 (1970) 2, pp. 65-73
Persistent link: https://www.econbiz.de/10002420396
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Conflict and cooperation in marketing channels
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 124-134). 1967
Persistent link: https://www.econbiz.de/10002420401
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Interaction of channel selection policies in the marketing system
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 99-106). 1967
Persistent link: https://www.econbiz.de/10002420416
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Introducing the marketing channel to price theory
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 135-139). 1967
Persistent link: https://www.econbiz.de/10002420428
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A note on a scale of resale price control
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 165-168). 1967
Persistent link: https://www.econbiz.de/10002420461
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Retail trade flow changes in Canada
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 299-305). 1967
Persistent link: https://www.econbiz.de/10002420474
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The marketing channel : a conceptual viewpoint
Mallen, Bruce E. (contributor) - 1967
Persistent link: https://www.econbiz.de/10004656465
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Principles of marketing channel management
Mallen, Bruce E. - 1977
Persistent link: https://www.econbiz.de/10000051164
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Modern marketing and the accountant
Mallen, Bruce E.; Silver, Stephen D. - In: The marketing channel : a conceptual viewpoint, (pp. 222-229). 1967
Persistent link: https://www.econbiz.de/10002420442
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Modern marketing and the accountant
Mallen, Bruce E.; Silver, Stephen D. - In: Marketing channels : a systems viewpoint, (pp. 360-372). 1971
Persistent link: https://www.econbiz.de/10002420448