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The study of the consumption of goods has never achieved the prominence in anthropology of either production or … exchange. Yet the accelerating consumption of western goods in non-western societies is one of the most obtrusive cultural and … economic trends of the last three centuries. This article addresses the general issue of why goods flow between cultural groups …
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This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of...
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