Intro -- Foreword -- Contents -- Contributors -- Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- 1.1 Evolution of Consumers to Prosumers -- 1.1.1 Prosumers of the Digital Age -- 1.1.2 Tourism Industry in the Digital Age -- 1.2 Digital Transformation -- 1.2.1 Social...

Marketing und Rechnungswesen werden in der Regel als zwei unabhängige und inkompatible Bereiche betrachtet. Die sinnvolle Verknüpfung beider Themenbereiche ermöglicht jedoch eine effektivere und effizientere Erfüllung strategischer Marketingaufgaben. Rainer Wolfram Schmidt analysiert die...

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your...

Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck --...

pt. 1. Consumer engagement with social media -- pt. 2. Branding and advertising issues in social media -- pt. 3. Measurement and interpretation issues in social media -- pt. 4. Public policy issues in social and digital media.

1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The mass book market, 1820-1870 -- 5. The decline and...