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Optimale Werbeträger- und Werb...
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2,006
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Manski, Charles F.
39
Marinacci, Massimo
33
Greco, Salvatore
32
Hey, John Denis
30
Karni, Edi
29
Xu, Zeshui
27
Gilboa, Itzhak
25
Maccheroni, Fabio
25
Güth, Werner
24
Woodford, Michael
24
Figueira, José Rui
20
Tanguiane, Andranick S.
20
Blavatskyy, Pavlo R.
19
Słowiński, Roman
18
Kadziński, Miłosz
17
Mongin, Philippe
17
Rubinstein, Ariel
17
Samuelson, Larry
17
Schmeidler, David
17
Sunstein, Cass R.
17
Laux, Helmut
16
Rustichini, Aldo
16
Bonanno, Giacomo
15
Grant, Simon
15
Hansen, Lars Peter
15
Kelsey, David
15
Sornette, Didier
15
Weber, Martin
15
Corrente, Salvatore
14
Costa, Carlos A. Bana e
14
Ghosal, Sayantan
14
Iijima, Ryota
14
Silverman, Dan
14
Wallenius, Jyrki
14
Beach, Lee Roy
13
Bergemann, Dirk
13
Dellaert, Benedict G. C.
13
Sutter, Matthias
13
Xu, Yongsheng
13
Bamberg, Günter
12
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National Bureau of Economic Research
77
Springer Fachmedien Wiesbaden
24
Bangladesch / Parisaṅkhyāna Byuro
17
Edward Elgar Publishing
9
Information Resources Management Association
9
SOEP-IS Group
7
IGI Global
6
Indien / Registrar General
6
London School of Economics and Political Science / Department of Operational Research
5
Springer International Publishing
5
De Gruyter Oldenbourg
4
FernUniversität in Hagen
4
INSEAD
4
Johns Hopkins University / Department of Economics
4
OECD
4
Books on Demand GmbH <Norderstedt>
3
Centre for Economic Policy Research
3
Duncker & Humblot
3
European University Institute / Department of Law
3
Foerder Institute for Economic Research <Tēl-Āvîv>
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Fondazione Eni Enrico Mattei
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
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3
International Association for Fuzzy Set Management and Economy
3
International Monetary Fund
3
Københavns Universitet / Økonomisk Institut
3
Russell Sage Foundation
3
Shaker Verlag
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Braunschweig
3
Universität St. Gallen
3
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Columbia University / Department of Economics
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Decision Sciences Institute
2
Erasmus Research Institute of Management
2
Esomar
2
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European journal of operational research : EJOR
153
SpringerLink / Bücher
123
Journal of business ethics : JOBE
121
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Theory and decision : an international journal for multidisciplinary advances in decision science
88
NBER working paper series
76
Journal of economic theory
67
Group decision and negotiation
61
Working paper / National Bureau of Economic Research, Inc.
60
Journal of behavioral decision making
54
Games and economic behavior
52
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
48
Journal of economic behavior & organization : JEBO
48
NBER Working Paper
48
Omega : the international journal of management science
48
Economic theory : official journal of the Society for the Advancement of Economic Theory
46
Mathematical social sciences
46
Journal of mathematical economics
45
Social choice and welfare
44
Journal of the Operational Research Society
41
Europäische Hochschulschriften / 5
39
Journal of advertising research
39
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
38
Journal of economic psychology : research in economic psychology and behavioral economics
38
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
38
Springer eBook Collection
37
Discussion paper / Centre for Economic Policy Research
36
The American economic review
36
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
35
Working paper
35
Economics letters
34
Journal of business research : JBR
30
CESifo working papers
29
IEEE transactions on engineering management : EM
28
Tinbergen Institute research series
28
Gabler Edition Wissenschaft
26
Journal of risk and uncertainty : JRU
25
Revue économique : revue bimestrielle
25
Faculty & research / Insead : working paper series
24
Springer-Lehrbuch
24
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ECONIS (ZBW)
8,991
USB Cologne (EcoSocSci)
271
USB Cologne (business full texts)
19
EconStor
8
BASE
3
ArchiDok
1
RePEc
1
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1
Optimale Werbeträger- und Werbemittelselektion : eine Analyse unter Berücksichtigung des durch wiederholte Belegung eines Werbeträgers erzielbaren Werbeerfolge
Berndt, Ralph
-
1978
Persistent link: https://www.econbiz.de/10009606307
Saved in:
2
Mediaselektion : Informationsgewinnung und Entscheidungsmodelle für die Werbeträgerauswahl
Freter, Hermann
-
1974
Persistent link: https://www.econbiz.de/10000049837
Saved in:
3
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
Saved in:
4
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
5
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
6
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
7
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
8
Die Werbeträger der Plakatierung
Knauff, Dietmar
-
1964
Persistent link: https://www.econbiz.de/10000153819
Saved in:
9
Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
1984
Persistent link: https://www.econbiz.de/10001414464
Saved in:
10
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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