Purpose – The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing. Design … – Together, both entrepreneurship and marketing offer the opportunity to develop unique and tailored solutions to consumers …

Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field …, and marketing; the research interface of marketing and entrepreneurship; SME and new venture marketing. Research …

Purpose – Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing … marketing, sheds light on an important theoretical and practical area. Theoretically, the paper breaks down e‐CRM into key …

Purpose – At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses …

each destination. The purpose of this paper is to focus on the entrepreneurial marketing aspect of accommodation businesses … operators have adopted different marketing practices. Each tourist destination attracts a different set of tourist profiles and … features varying marketing practices. The significant differences in the types of entrepreneurial marketing practiced by urban …

better understanding of the gap between marketing theory and practice, particularly in small and medium‐sized enterprises … (SMEs). The term entrepreneurial marketing is used to refer to the marketing content of the entrepreneurial role. Design … marketing content of the entrepreneurial role. Originality/value – The paper provides a conceptual perspective based on the …

. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good …

This paper discusses methodological issues relevant to research at the marketing/entrepreneurship interface. Based on … analysis of 352 papers published in the proceedings of the annual International Symposium on Research at the Marketing …

In this article the important contributions in marketing made by Nordic researchers and its applicability to studies of … the marketing/entrepreneurship interface will be discussed. It is argued that much of the contemporary Nordic research in … marketing, for example, networks, relationship marketing and recent phenomena such as strategic alliances and imaginary …