Creative industries: aligning entrepreneurial orientation and innovation capacity
Year of publication: |
2012
|
---|---|
Authors: | Parkman, Ian D. ; Holloway, Samuel S. ; Sebastiao, Helder |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 14.2012, 1, p. 95-114
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Entrepreneurial marketing | Innovation | Competitive advantage | Creativity in marketing | Entrepreneurialism | Marketing |
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