This paper investigates the impact of several factors on the foreign investment of U.S. advertising agencies by using the theories on the determinants of foreign direct investment by manufacturing firms. For the two years examined, the hypotheses about the impact of host country market size,...

International business education appears to be a growth area in American business schools. This is a major conclusion to be drawn of the new A EI B study111 University Education for International Business: A Survey of American Business Schools by Vern Terpstra, AEIB, 1969, 203 pages.© 1970...

This article represents the AIB Presidential Address given at the annual meeting in Toronto, December, 1972. it notes certain developments affecting education for international business and considers some possible responses to them.Two years ago, Richard Robinson asked the question “Does...

This study examines the effects of country-of-origin and brand name cues on consumer evaluations of uni-national and bi-national products and estimates of the perceived values of such cues. From personal interviews with a regional quota sample of household residents, the study found the salience...