International marketing
Vern Terpstra ; Ravi Sarathy
| Year of publication: |
1991 ; 5th ed.
|
|---|---|
| Authors: | Terpstra, Vern ; Sarathy, Ravi |
| Publisher: |
Fort Worth [u.a.] : Dryden Press |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 714 S Ill., graph. Darst Kt.-Beil |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-03-032767-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000088241