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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes; Matthes, Jörg; Münch, Andrea; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
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How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte; Matthes, Jörg; Spielvogel, Ines - In: International journal of advertising : the review of … 38 (2019) 2, pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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The effectiveness of celebrity endorsements : a meta-analysis
Knoll, Johannes; Matthes, Jörg - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10011637150
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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Zum Einfluss von Nahrungsmittelplatzierungen in Unterhaltungsfilmen auf das Essverhalten und die Markeneinstellungen von Kindern
Matthes, Jörg; Naderer, Brigitte - In: Innovation der Persuasion : die Qualität der Werbe- …, (pp. 59-74). 2014
Persistent link: https://www.econbiz.de/10014573941