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Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...
Persistent link: https://www.econbiz.de/10014803705
automobile dealerships located throughout the USA using multiple regression and discriminant analysis. Results indicate that …
Persistent link: https://www.econbiz.de/10014803707
A study to determine whether consumers develop their images of small little‐known retailers from the images of the anchor(s) of the shopping complexes in which they are located. Results suggest that image transference does exist in the conveyance of an image to a small, little‐known...
Persistent link: https://www.econbiz.de/10014803708
” retailing (being where the consumer is) in the USA and Europe, and illustrates the two with many case examples of companies …
Persistent link: https://www.econbiz.de/10014803718
Examines complaint alternatives, identifies the relationships between consumer complaint behaviour, the store patronized and consumer complaint behaviour relative to the price of the garment purchased. Questionnaire results from 479 respondents who purchased garments from either a mass merchant,...
Persistent link: https://www.econbiz.de/10014803740
Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and...
Persistent link: https://www.econbiz.de/10014803742
Store image has long been recognized as a determinant of business success and has been used as a positioning and differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions, However, despite the long‐term fascination of...
Persistent link: https://www.econbiz.de/10014803743
Direct product profitability (DPP) is a performance measure that was designed to show each SKU′s contribution to profit. Used by food retailers to assist with shelf‐space allocation and pricing decisions, DPP has been adopted only very slowly since it was first implemented in 1979. Operators...
Persistent link: https://www.econbiz.de/10014803748
Compares the gross margins on a range of retail business categories across six European Community countries and the USA …, using data derived from official national statistics. Results show that the USA had the highest gross margins for most …
Persistent link: https://www.econbiz.de/10014803753
Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role of married males based on a large‐scale survey of upscale households. The data suggest that males in married households are responsible for shopping activities in varying...
Persistent link: https://www.econbiz.de/10014803797