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Marketing-Management : Informa...
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Marketingmanagement
17,139
Marketing management
16,301
Marktforschung
12,325
Market research
6,582
Marketing
4,276
Konsumentenverhalten
4,028
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4,013
Theorie
3,723
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3,705
Deutschland
2,974
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2,555
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2,198
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2,194
USA
1,722
United States
1,646
Markenführung
1,526
Brand management
1,522
Online-Marketing
1,295
Internet marketing
1,247
Strategisches Management
1,223
Innovation
1,091
Unternehmenserfolg
1,064
Firm performance
1,059
Vereinigte Staaten
1,034
Strategic management
945
Internationales Marketing
882
Werbung
876
Social Web
856
Social web
856
International marketing
850
KMU
824
SME
823
Marketingtheorie
765
Markenimage
753
Marketing theory
746
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744
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710
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700
Innovationsmanagement
688
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Kotler, Philip
143
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
89
Pepels, Werner
82
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
57
Albers, Sönke
49
Bauer, Hans H.
49
Kuß, Alfred
49
Wiedmann, Klaus-Peter
49
Herrmann, Andreas
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Tomczak, Torsten
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Huber, Frank
40
Day, George S.
37
Esch, Franz-Rudolf
36
Berndt, Ralph
35
Decker, Reinhold
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Wildner, Raimund
33
Hüttner, Manfred
32
Kitchen, Philip J.
32
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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American Marketing Association
95
Springer Fachmedien Wiesbaden
85
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
17
OECD
17
American Management Association
16
IGI Global
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Edward Elgar Publishing
13
Market Research Society
13
Verlag Franz Vahlen
13
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Duncker & Humblot
9
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Campus Verlag
6
Conference Board
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
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Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
289
SpringerLink / Bücher
278
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
200
Journal of the Academy of Marketing Science
182
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
The journal of business & industrial marketing
115
Journal of advertising research
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing communications
109
International journal of market research : JMRS ; the journal of the Market Research Society
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
100
Journal of retailing and consumer services
96
Marketing intelligence & planning
93
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
89
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
55
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Source
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ECONIS (ZBW)
28,151
USB Cologne (EcoSocSci)
1,232
EconStor
53
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
2
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91
High technology marketing management
Rexroad, Robert A.
-
1983
Persistent link: https://www.econbiz.de/10000055428
Saved in:
92
Cases in marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
93
Marketing management : analysis and planning
Howard, John A.
-
1963
-
Rev. ed
Persistent link: https://www.econbiz.de/10002975643
Saved in:
94
Broadening horizons in marketing : new challenges for sales management
American Management Association
-
1956
Persistent link: https://www.econbiz.de/10003024516
Saved in:
95
Sales force management
Davis, Kenneth Rexton
;
Webster jr., Frederick E.
-
1968
Persistent link: https://www.econbiz.de/10002076075
Saved in:
96
Mathematical models and marketing management
Buzzell, Robert D.
-
1964
Persistent link: https://www.econbiz.de/10001797339
Saved in:
97
Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan
-
1984
Persistent link: https://www.econbiz.de/10001817764
Saved in:
98
Marketing management : analysis and decision
Howard, John A.
-
1957
-
1. pr
Persistent link: https://www.econbiz.de/10001434752
Saved in:
99
Marketing management
Bobrow, Edwin E.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10001386242
Saved in:
100
Selling industrial products
Rowe, David
;
Alexander, Ivan
-
1968
Persistent link: https://www.econbiz.de/10000577434
Saved in:
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