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Marketing-Management : Informa...
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Marketingmanagement
16,903
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2,140
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1,728
United States
1,652
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1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
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812
KMU
804
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804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
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722
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696
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685
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677
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Kotler, Philip
141
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
89
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
56
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Albers, Sönke
48
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tomczak, Torsten
41
Huber, Frank
40
Day, George S.
37
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
32
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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American Marketing Association
94
Springer Fachmedien Wiesbaden
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
17
American Management Association
16
IGI Global
16
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Market Research Society
13
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Duncker & Humblot
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Conference Board
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
Berliner Wissenschafts-Verlag
5
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Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
286
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
198
Journal of the Academy of Marketing Science
177
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Marketing intelligence & planning
87
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
53
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ECONIS (ZBW)
27,853
USB Cologne (EcoSocSci)
1,232
EconStor
49
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
2
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61
Techniques modernes dʹexpansion des ventes dans lʹindustrie
Nepveu-Nivelle, F.
-
1962
Persistent link: https://www.econbiz.de/10003639294
Saved in:
62
Problems in marketing
Brown, Milton P.
;
England, Wilbur B.
;
Matthews jr., John B.
-
1961
-
3. ed
Persistent link: https://www.econbiz.de/10003210448
Saved in:
63
Research, that works for today's marketing problems [29. ESOMAR Congress,] 5.-9.9.1976, Venice
1976
Persistent link: https://www.econbiz.de/10003232333
Saved in:
64
Solving Latin American business problems : case studies of over 200 companies ; 1968/69 ed. ; reprint from Business Latin America
1968
Persistent link: https://www.econbiz.de/10003246505
Saved in:
65
Marketing harnesses the computer
Metz, Irving
;
Landis, Jack
;
Smyth, E. R.
-
1967
Persistent link: https://www.econbiz.de/10003178127
Saved in:
66
The industrial salesman as a source of market information
Webster jr., Frederick E.
- In:
Business horizons
8
(
1965
)
1
,
pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
Saved in:
67
Country market survey, Republic of Korea
Kraczkiewicz, T. Mark
-
1970
Persistent link: https://www.econbiz.de/10003105837
Saved in:
68
The determinants of consumer deal proneness : a multivariate analysis
Winn, Paul Richard
-
1972
Persistent link: https://www.econbiz.de/10003021298
Saved in:
69
Marketing and the ecological crisis
Fisk, George
-
1974
Persistent link: https://www.econbiz.de/10013467769
Saved in:
70
Service- und Materialmanagement : Fälle - Konzepte - Instrumente
Dorloff, Frank-Dieter
(
ed.
);
Roth, Paul
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10014268465
Saved in:
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