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French football, foreign investors : global sports as country branding

Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10

Persistent link: https://www.econbiz.de/10011757436

Managing and modelling the combination of resources and global brands in international sporting events

Maltese, Lionel; Véran, Lucien - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10009783159

Internationalisation of sports teams brands : the consumers' perspective

Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009783160

Consumer segmentation for globalising firms

Aurifeille, Jacques-Marie - In: Globalization and partnerships : features of business …, (pp. 193 - 201). 2007

Persistent link: https://www.econbiz.de/10014546652

Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs

Weinberg, Peter; Purper, Guido - In: Internationalisierung von Vertrieb und Handel, (pp. 135 - 151). 2004

Persistent link: https://www.econbiz.de/10014555103

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred - 2005

Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …

Persistent link: https://www.econbiz.de/10014018991

The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis

Schröder, Christoph - 2015

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format...