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Risk management in digital advertising : an analysis from the advertisers' media management perspective

Tauro, Danilo; Panniello, Umberto; Pellegrino, Roberta - In: International journal on media management : JMM 23 (2021) 1/2, pp. 29-57

Persistent link: https://www.econbiz.de/10012696953

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Vignolles, Alexandra (ed.); Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023

- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced...

Persistent link: https://www.econbiz.de/10014248155

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

Persistent link: https://www.econbiz.de/10014534547

Addressable TV advertising enhances advertising effectiveness

Gumilevskaya, Sofia; Devlin, Joseph; Richardson, Daniel C. - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 386-411

As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of advertising that combines online data personalization with...

Persistent link: https://www.econbiz.de/10014534831

Investigation of product quality and advertising : government intervention in advertising

Park, Soohoon; Lee, Pyoungsoo; Yoo, Seung Ho - In: Managerial and decision economics : MDE ; the … 45 (2024) 3, pp. 1642-1658

Persistent link: https://www.econbiz.de/10014536823

Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity

Sun, Yuan; Chen, Jin; Sundar, S. Shyam - In: Journal of business research : JBR 172 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014546083

"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight

Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014548001

Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention

De Kerpel, Laura; Van Kerckhove, Anneleen; Tessitore, Tina - In: International journal of advertising : the review of … 43 (2024) 4, pp. 716-745

Persistent link: https://www.econbiz.de/10014551038

The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude

So, Jane; Yi, Youjae; Agrawal, Nidhi - In: International journal of advertising : the review of … 43 (2024) 5, pp. 777-797

Persistent link: https://www.econbiz.de/10014551071

Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements

Bi, Sheng; Perkins, Andrew; Chen, Huan; Phifer, Benjamin - In: Journal of advertising 53 (2024) 3, pp. 377-396

Persistent link: https://www.econbiz.de/10014575287