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Strategisches Management
43
Marketingmanagement
33
Marketing
30
Marktforschung
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Marketing management
25
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24
Marketingforschung
22
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22
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English
157
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148
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14
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Day, George S.
171
Aaker, David A.
158
Kumar, V.
16
Jacobson, Robert
11
Schoemaker, Paul J.H.
11
Day, George
9
Schoemaker, Paul J.
9
Aaker, David
8
Joachimsthaler, Erich
8
Moorman, Christine
6
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Montgomery, David B.
4
Leone, Robert P.
3
McLoughlin, Damien
3
Myers, John G.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Batra, Rajeev
2
Darroch, Jenny
2
Hagerty, Michael R.
2
Schoemaker, Paul J. H.
2
Shansby, J. Gary
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Stahl, Florian
2
Stöckle, Felix
2
Tigert, Douglas J.
2
Aaker, David Allen
1
Aaker, Jennifer L.
1
Adams, Marjorie E.
1
Akhtar, Omar
1
Anderson, Erin
1
Assael, Henry
1
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1
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1
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Wharton School <Philadelphia, Pa.>
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Journal of marketing
19
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12
MIT sloan management review
12
California management review
10
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9
Harvard business review : HBR
8
Report / Marketing Science Institute
7
Journal of advertising research
5
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
Business Horizons
3
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Long range planning : LRP ; international journal of strategic management
3
Operations research, Management science : OR MS ; the international literature digest
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of accounting & economics
2
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2
Journal of contemporary business
2
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2
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2
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2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute / Marketing Science Institute
2
Technological forecasting & social change : an international journal
2
The Jossey-Bass business & management series
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
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2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
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ECONIS (ZBW)
179
OLC EcoSci
66
USB Cologne (EcoSocSci)
57
RePEc
11
Other ZBW resources
5
BASE
1
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Marketing research
Aaker, David A.
;
Day, George S.
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000077769
Saved in:
3
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
4
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10000627741
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
10
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
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