In this day and age there are mechanisms or mediums to pass messages for advertisers and this include traditional print media, online advertisement campaign, electronic media such as television and radio etc. However, a very critical feature a whether an advertisement is successful or not...

Background: The person-entrepreneurship fit has been confirmed for new ventures, but has not been determined for established entrepreneurs. Personality traits and entrepreneurial cognitions are seen as important factors that lead to long-term performance, which is needed for established...

The purpose of this paper is to investigate whether the way managers make decisions (their decision-making style-DMS) predicts their entrepreneurial intentions (EI), a research subject that has been largely ignored in the literature. Developing an understanding of entrepreneurial intention...

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition....

Using the "emotional competence framework" developed by Goleman (1998), this research aims to clarify the role that identified antecedents of emotional intelligence play on academics’ work performance. Specifically, the research will examine the relationships between self-management,...