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Cases in marketing research
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Marketing
27
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12
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10
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English
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Zaltman, Gerald
101
Schultz, Randall L.
46
Parsons, Leonard J.
12
Kotler, Philip
10
Hanssens, Dominique M.
8
Zaltman, Lindsay
8
Sheth, Jagdish N.
7
Barabba, Vincent P.
6
Deshpandé, Rohit
6
Slevin, Dennis P.
6
Wallendorf, Melanie
5
Moorman, Christine
4
Bonifield, Carolyn
3
Bonoma, Thomas V.
3
Coulter, Robin A.
3
Covin, Jeffrey G.
3
Duncan, Robert
3
Holbek, Jonny
3
Levy, Sidney J.
3
Olson, Jerry C.
3
Tybout, Alice M.
3
Andreasen, Alan R.
2
Angelmar, Reinhard
2
Burger, Philip
2
Cole, Catherine
2
Coulter, Robin Higie
2
Ginzberg, Michael J.
2
Heffring, Michael
2
Jaworski, Bernard J.
2
Kohli, Ajay Kumar
2
LaTour, Kathryn A.
2
Lemasters, Karen
2
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2
Pinson, Christian R. A.
2
Schwartz, Richard D.
2
Teach, Richard
2
Tigert, Douglas
2
Vanhonacker, Wilfried R.
2
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2
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Legends in marketing
7
Harvard business review : HBR
6
Journal of marketing
6
Journal of marketing research : JMR
5
AMS review : official publication of the Academy of Marketing Science
4
American behavioral scientist : ABS
4
International series in quantitative marketing
3
Journal of advertising research
3
Journal of business research : JBR
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Theories in marketing series
3
A Wiley-Interscience publication
2
International Journal of Forecasting
2
International series in quantitative marketing : ISQM
2
Journal of Business Research
2
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
2
Review of marketing research
2
Simulation in social and administrative science : overviews and case-examples
2
The journal of business : B
2
A Wiley-interscience publication
1
Applications of management science / Supplement
1
Applications of management science : a research annual
1
Behavioral models for market analysis : foundations for marketing action
1
Boletín de estudios económicos
1
Business simulation for decision making
1
Combined proceedings (Spring Conference + Fall Conference)
1
Consumer and industrial buying behavior
1
Consumer behavior : theoretical sources
1
Editors' series in marketing
1
European Journal of Marketing
1
European journal of marketing : EJM
1
General Economics and Teaching
1
Handbook of social intervention
1
Harvard-Business-Manager : das Wissen der Besten
1
Holt, Rinehart and Winston marketing series
1
Institute for Research in the Behavioral, Economic, and Management Science, Krannert Graduate School of Management, Purdue University, Paper
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Quantitative Marketing
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ECONIS (ZBW)
97
USB Cologne (EcoSocSci)
25
OLC EcoSci
18
RePEc
8
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2
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21
Theory in use among change agents
Zaltman, Gerald
- In:
Handbook of social intervention
,
(pp. 289-312)
.
1983
Persistent link: https://www.econbiz.de/10003028470
Saved in:
22
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
23
Marketing's forthcoming age of imagination
Zaltman, Gerald
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011627985
Saved in:
24
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10004778944
Saved in:
25
Lessons learned during a career
Zaltman, Gerald
- In:
Review of marketing research
8
(
2011
),
pp. 317-343
Persistent link: https://www.econbiz.de/10009957649
Saved in:
26
Scientific Recognition and communication behavior in high energy physics
Zaltman, Gerald
-
1968
Persistent link: https://www.econbiz.de/10004850491
Saved in:
27
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
28
The Implementation of management science
Doktor, Robert H.
(
contributor
); …
-
1979
Persistent link: https://www.econbiz.de/10000668100
Saved in:
29
Marketing models and econometric research
Parsons, Leonard J.
;
Schultz, Randall L.
-
1976
Persistent link: https://www.econbiz.de/10000031155
Saved in:
30
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
2003
-
2. ed., 2. print.
Persistent link: https://www.econbiz.de/10002113464
Saved in:
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