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Werbung
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9,676
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3,738
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3,684
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2,826
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2,820
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719
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474
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398
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335
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313
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296
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296
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282
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276
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271
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74
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51
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28
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23
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Septianto, Felix
25
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
12,338
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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131
INFA press and advertisers yearbook
Delhi : INFA Publ.
-
Nachgewiesen Ed. 4.1965 - 16.1978; 30.1995 -
Persistent link: https://www.econbiz.de/10000470303
Saved in:
132
"Worth knowing" : the story of an advertisement or the explosion of a poisonous shell
1915
-
1. ed.
Persistent link: https://www.econbiz.de/10000399321
Saved in:
133
Die Reklame : eine Untersuchung über Ankündigungswesen und Werbetätigkeit im Geschäftsleben
Mataja, Victor
-
1916
-
2. verb. u. erg. Aufl
Persistent link: https://www.econbiz.de/10000400368
Saved in:
134
Das Recht der Reklame
Wolff, Felix
;
Crisolli, Karl-August
-
1929
Persistent link: https://www.econbiz.de/10000406933
Saved in:
135
Red box
Hamburg : New Business-Verl.
;
anfangs: Hamburg : …
;
…
-
1.1971 - 41.2011; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000430239
Saved in:
136
Verkauf und Marketing
Heerbrugg : Rheintaler Druckerei u. Verl.
-
1.1973 - 19.1991,9
Persistent link: https://www.econbiz.de/10000430504
Saved in:
137
Die fraktale Marke : eine neue Intelligenz der
Werbung
; [das TAO-Projekt]
Gerken, Gerd
-
1994
Persistent link: https://www.econbiz.de/10000412346
Saved in:
138
Trendbuch ; 1
Horx, Matthias
-
1993
Persistent link: https://www.econbiz.de/10000412360
Saved in:
139
European advertising strategies : the profiles and policies of multinational companies operating in Europe
Rijkens, Rein
-
1992
Persistent link: https://www.econbiz.de/10000413998
Saved in:
140
Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
Saved in:
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