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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Information und Motivation in der Konsumwerbung
Sacherl, Karl - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 18 (1966) 4/5, pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Passenger preferences and airliens' advertising
Holstius, Karin - 1984
Persistent link: https://www.econbiz.de/10003580446
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The Swiss market : [A Contimart report]
1963
Persistent link: https://www.econbiz.de/10003517919
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Brand meaning
Batey, Mark - 2008
Persistent link: https://www.econbiz.de/10003570355
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Attitudes and consumer behaviour
Hansen, Flemming - In: European marketing research review 2 (1967) 2, pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
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Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10003555085
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Meeting the challenge of competition and change : American Management Association ; AMA
1957
Persistent link: https://www.econbiz.de/10003557456
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Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361
Persistent link: https://www.econbiz.de/10003506613