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Advertising and Chinese society : impacts and issues
Cheng, Hong (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003878118
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Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen; Ulqinaku, Aulona - In: Journal of advertising 49 (2020) 3, pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 31-44). 2017
Persistent link: https://www.econbiz.de/10011688268
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A critique of the advertising consumer as "target" : addressing advertising's reflective audience
Wilson, Tony; Yun, Choy Tuck; Sia Bee Chuan; Hong, Tan Teck - In: Explorations in critical studies of advertising, (pp. 261-274). 2017
Persistent link: https://www.econbiz.de/10011595026
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Engaging consumers in a digital age
Rapp, Verena - 2018
Persistent link: https://www.econbiz.de/10012060232
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Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M. - In: Journal of advertising research 58 (2018) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
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Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel; Flatten, Tessa; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
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Consuming Irish children : advertising and the art of independence, 1860-1921
Clark, Lauren Rebecca - 2017
Persistent link: https://www.econbiz.de/10011891974
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Mentaler Kapitalismus : eine politische Ökonomie des Geistes
Franck, Georg - 2017 - 2. Auflage
Persistent link: https://www.econbiz.de/10011791787